HOME                 VALUES                 PRINCIPLE                 CONTACT       At PlumTree, we believe that rules are the enemy of good decision-making. Each circumstance is necessarily unique, and good decisions are best addressed by empowered leadership exercising good judgement. In essence, judgement is the application of values to a circumstance to determine behavior.   As such, PlumTree operates according to a set of values to drive our decision-making. We always do our best to live and work according to the following values:   Ethical behavior is essential to all we do     •   Relationships and trust are our only real assets     •   Actions speak louder than words     •   Character is revealed in difficult times   Be transparent     •   Let others know what your interests are up front     •   Ask for the same from others   Always suspect the best of your friends, colleagues and business partners     •   Health and trust are seldom found in cynicism     •   Perform with excellence from stern to stern     •   Work should be stimulating and fun, love what you do     Always act with integrity     •   Do what you say you are going to do     •   Take responsibility for your actions     •   Treat everyone fairly and respectfully   Do good for all stakeholders     •   Investors, customers and employees   Strength comes from diversity     •   Develop and collaborate with a diverse team     •   Good decisions come from many perspectives     •   Teams win and lose together   Be helpful     •   …and did we mention, work should be FUN!                             © 2011 PlumTree Partners, LLC